Friday Future - Talking Bits

In the future, the specialized creative will fade. Instead we will see a return of the Renaissance man, the jack-of-all-trades. The DIA (Do It All) ethos will reign supreme. You will no longer be a "designer"; you will be a strategic planner, a copywriter, a designer, a customer service rep, a multimedia guru and more. These essential creatives will shape the future of brand development. Those who understand the changing cultural landscape will lead.