Reason for being Branding Creative

Great, you sigh. Another blog in the already-cluttered blogosphere. Worse. It's a branding blog.

Point taken.

The truth is, we are living in tumultuous times in the branding/marketing/advertising industries. A lot of smart people are out there in the trenches, coming up with smart ideas that will ultimately transform the way this "industry" (a lump descriptor for anything related to the goal of making companies money that I like to use) works. Operative word being "will", because it hasn't happened yet.

I think we're on the cusp of a revolution in the way business works. Or rather, still on the cusp of a revolution. Because the more rapidly our culture changes, the further behind the industry falls. While consumers are jumping miles ahead, the industry lags behind, dragging feet in a futile effort to keep the status quo intact.

That's why I think we need radical reinvention in branding.

Right now we're in a moment of cultural chaos. No one is quite sure what's going on. For many this chaos creates only shock and confusion.

On the other hand, think of this chaos as a moment of pure, unbridled creativity. As our culture shifts, the nimble creative has to opportunity to shift with the culture rather than lagging behind to observe. Companies willing to brave these choppy waters have the chance to evolve into something new; something vital and innovative.

This blog is my means of jumping into the trenches alongside all those smart people creating smart ideas. My goal is to collate knowledge, to find and examine new theories and strategies. But above all, this blog is about DOING, because when all is said and done, talk is cheap... and the proof is in the branding.